Ms. Wu Qiuting, Chairman, participated in the CCTV "Glorious Road" program

• by EVOMT
• 2017-06-05

　　The brand image represents the national image. In the era of economic globalization, as an intangible asset, the brand is not only a concentrated embodiment of the quality, reputation, and image of an enterprise, but also a symbol of national quality, national status, and economic strength. According to relevant survey data, China produces 9 billion pairs of shoes annually, and the profit of the entire shoe industry is lower than that of Nike; Every year, nearly 1 million enterprises and businesses close down in China, and the average life expectancy of small and medium-sized enterprises is only 2.5 years. 60% of small and medium-sized enterprises die young at around the age of 3, only 10% of small and medium-sized enterprises can live beyond the age of 5, and only 3% of small and medium-sized enterprises can enter youth and adulthood! Therefore, how to effectively enhance the industry influence and market competitiveness of enterprises, brands, products, and personages has become an extremely serious issue faced by entrepreneurs. Only by promptly and decisively implementing strategic innovation, concept innovation, brand innovation, and marketing innovation can enterprises be freed from the harsh and brutal competition in the Red Sea market and see broad and bright development prospects.

　　With the deepening of comprehensive reform, the integration of traditional and new models, collaborative innovation between enterprises, and cross-border integration between different fields are becoming breakthrough points in the development and transformation of enterprises in the new era. Let's embrace change with cross-border thinking, deconstruct the entrepreneurial spirit of the business era, and welcome the next round of opportunities!

　　Launched by the "Glorious Road" section of the securities information channel, the "One Hundred Thousand Cities and Ten Thousand Enterprises Innovation and Promotion Plan" will take a year to travel across the country, select outstanding enterprises, and be shortlisted in the "Glorious Road" interview program. They will have a dialogue with famous hosts to demonstrate their personal charm and shape the Chinese national brand. The theme of this activity is to embrace change through cross-border thinking.

　　We sincerely invite you to come at that time to gather contacts, share business opportunities, and plan for the future.